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Location-based mobile ads: how do you get it right?
Research suggests that location-based mobile advertising is more appealing than ever. Celtra’s Q3 2012 Rich Media Monitor Report last December found that although only 7% of mobile campaigns had...
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My Christmas wish list for mobile and m-commerce
Christmas is coming. And if you’re a retailer or consumer brand, by now your plans for the holiday season are all set up and ready to roll. This year, unsurprisingly, mobile is expected to play a...
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